Most of my weekend are spent at bars or lounges , I deejay and I see a lot of drunk people. ive been one of the drunk people . There is nothing wrong with having a few beers with your friends anything in moderation is good , my friends like to hit the brews hard so we have gained tolerances like badges of honor and yes some go above and beyond. There have many a night I was very drunk but that comes with youth doesn’t ? but yeah the bar thing since I gave up booze for lent a few weeks ago I really haven’t had the urge to have more than one beer and sometimes I wont finish the beer. Maybe ive changed or just got use to the idea of not being all sluggish when I wake up and everything else that comes with the territory of a crazy late night, whatever the case maybe ive stopped drinking. I’m not gonna sit here n preach about the horrors of drinking because ive been drunk and have deejayed drunk, but I will say that knowledge is important and not losing your senses while drunk is important. I learned that from my parents , my parents never sugar coated anything when my brother and I were younger they told us like it is. My brother and I never needed a drinking PSA or anything like that we had our parents they told us what ever we do while out remember two thing never lose your senses and if you do get very drunk we hope you have enough sense to call us to come pick you up where ever you are. To me that was very down to earth maybe because when I was in drinking I knew if anything got crazy I could call my house and not smash into a poll. My father used to bar tend and ive seen my dad have a few Dewers and water ( I think that’s an Italian thing who knows) but that would be like one or two at the most, one time I asked my father “dad why don’t you drink more” , my father response was been there done that when I was your age tending bar I would drink. I’m a father now and you and ure brother have never seen me drunk nor will you ever, he then said when I get older I will understand. I started to see light in that conversation we had years ago. What is the point of this long winded “Blog” first off it has to relate to the “Blog” about college binge drinking and second my point is its cool to drink but keep your wits about you this world is crazy and you need your edge 24/7. Below are facts I found interesting about creating a campaign and how to enforce the marketing the knowledge about college binge drinking out to college students. Both are taken straight from the reading.
Awareness. A media campaign needs to raise consciousness of the problem, prompt reevaluation of personal risk and encourage consideration of individual or collective action (Dearing and Rogers, 1996).
Knowledge and beliefs. The campaign must bring about a change in beliefs and attitudes about the behavior being promoted. It is critical to anticipate and address the audience’s points of resistance.
Behavioral skills. Behavior change often requires the development of new skills (e.g., self-monitoring, refusal behaviors), which can be taught using media by modeling or step-by-step instruction (Bandura, 1986).
Self-efficacy. The conviction that one can execute a particular behavior (called self-efficacy) is predictive of subsequent behavior change (Bandura, 1986). Observing others’ experience is an important way of developing efficacy expectations.
Supports for sustaining change. Learning and maintaining a new pattern of behavior requires that people know how to monitor their behavior; apply self-reinforcement strategies; and anticipate, eliminate or cope with stimuli that trigger unwanted or competing behaviors (DeJong, 1994). Mass communications can be used to teach these self-management techniques.
I also thought this one another interesting fact
Maximize media exposure
What constitutes adequate exposure has not been extensively studied in public service campaigns because, historically, those campaigns have relied on public service time or have had small budgets. Two broad generalizations can be provided for guidance (DeJong and Winsten, 1998). First, repetition helps draw attention to the message, facilitates learning and increases liking for the message. However, repetition can be counterproductive if it is excessive. Second, airing spots in high-frequency bursts (or “flights”) is superior to having the same number of messages drawn out over a longer period. Precise recommendations cannot be made, however, because the right amount of exposure depends on multiple variables, including the nature of the target group, the precise objective, the complexity and entertainment value of the message, the nature and extent of competing messages and the context in which the campaign is conducted.
my class blog 