Ads and how we relate them to class The FONZ & a PSA

The Tuesday before spring break the class learned about social marketing and it differs from regular advertising . Social marketing or public campaign is a non profit or government funded or foundation/ organizations. Through the use of the media and organized activities these groups target a specific demographic . Social marketing equals media stuff like PSA (public services announcements) that inform/ educate.
So a friend sent me a YOUTUBE clip on my myspace just as a joke. I watched the clip and laughed, I started to realize that this is a cheesy early 80ies PSA. Starring the king of cool the FONZ. So how does this relate to social marketing I think in some weird way it teaches kids, I mean who better than to teach the kids then the FONZ.

http://www.youtube.com/watch?v=agK2uZBNbnU