Fostering Sustainable Behavior

On paper some of the authors idea sound solid as if they could work but in reality who has time to compost or even use public transportation. Now a days its all abut convince, do I think little things should be don’t to prolong the environment yes but for  some people think that just recycling is enough and even that is a hassle for some to do.
One part of the article has the character of “Doug”  explains his commute issues and how taking the bus consumes to much time and how that time could be shared with his family. The author goes on to say that if “Doug” is taught then maybe he will understand. Maybe thru a social marketing PSA the article uses certain examples to get the point across one being  that men should get regular heart check up and for teen to know the importance of safe sex, or even thru regulation of laws as the article states.
But the difference btw heart dieses and safe is that it effects us most think that the environment doesn’t take a beating  some just think its there and will fix it self. The article touched upon an energy conservation campaign and how 200 million was spent in advertising.  To quote the article “ despite massive expenditures, these campaigns have had little effect on energy use”
Enclosing I feel you can only teach if someone wants to listen to me the main idea of this article was it takes one person to SPARK the revolution, but that’s a difficult process maybe in time we shall see vast improvements  and laws for the environment.