Ads and how we relate them to class /expression of individuality

So I found an advertisement from a clothing company called LRG. Most of my swag is LRG and I think the advertisements are clever . LRG credo is being all about individuality and how being yourself is essential. I would like to think that LRG is not like the average clothing company with marketing schemes but there all the same. I guess what makes LRG stand out from most urban apparel is they cater to all and the cloths aren’t to street if your not in to the urban lifestyle. The ad that makes me use this as a response has a picture of Kanye West ( super famous) modeling some swag and the text says LRG roots people. To me that mean knowing your roots as in family history, being proud of who you are. if you can make “roots” as a form of self worth and apply it to cloths then this product best represent you.